Cadence Bank Doubles Down on Signature Debit Card Brand  

This case study explores how this regional bank increased card spend and grew its non-interest income by switching to Discover Debit.

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Employee using a Discover Debit card on a mobile payment device.
Find Secrets in Your Data 

Learn how a simple-to-use and easy-to-understand tool makes it possible for your to harness all of the information you have and be able to identify trends, analyze metrics, and benchmark against industry peers.


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Employee using a Discover Debit card on a mobile payment device.
Top Four Trends Impacting Debit Issuers 

The 2017 Debit Issuer Study by PULSE identified trends that raise important questions for every debit issuer.  Is there more you can be doing? 


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Employee using a Discover Debit card on a mobile payment device.
Five Strategies to Reduce Fraud Risk 

Managing fraud risk can be a real balancing act, especially when it comes to cardholder experience.  These five strategies can help you tip-to across the tight rope.



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Thinking Differently about Debit Transactions 

As more merchants accept PINless debit transactions, it's important for your institution to handle transactions differently and protect your cardholders from fraud.


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Employee using a Discover Debit card on a mobile payment device.
Build a More Profitable Payments Business

Smaller financial institutions are uniquely positioned to serve account holders in a personal way. Patricia Hewitt of PG Research & Advisory Services shares effective strategies that institutions can leverage and increase profit.

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Brandi Gregory, Director at Cornerstone Advisors, Inc., explains the complexities of reviewing PIN network relationships
The Three-legged Stool of PIN

Brandi Gregory, Director at Cornerstone Advisors, Inc., explains the complexities of reviewing PIN network relationships and mistakes that many financial institutions make, which result in losses.

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Studying debit program metrics
Finding Untapped Sources of Income

Reviewing your debit portfolio with a payments expert can help you get a better understanding of how your legacy debit card brand is impacting your non-interest income.

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As your financial institution faces the challenges of a rapidly changing debit industry, you can count on PULSE to be your advocate and trusted advisor. For more than 35 years, debit has been our only business. So you can be sure we're focused solely on optimizing your debit program and revenue opportunities. 


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